Turning a blind eye: Your sales & service staff are breaking WhatsApp’s T&C’s, and creating GDPR privacy issues – despite you telling them not to use it!

By stitchai_admin

Messaging, more specifically WhatsApp has culturally changed the way we communicate over the last 5 years. Chat technology has enabled businesses to be more efficient and agile. Many organisations use WhatsApp for internal discussions, crisis and issues management. Some knowingly use it for chatting to both customers & suppliers and there are many organisations where…

WhatsApp API – notifications & customer care messages explained

By stitchai_admin

Whilst WhatsApp API offers businesses the benefit of engaging with customers on the UK’s most messaging app, there are a few important differences to the WhatsApp we use in our everyday personal accounts. WhatsApp define two message types; 1) Notifications (usually fee based) and 2) Customer Care chat (or free form messages as we are…

The Social Messaging Landscape in 2019 and Beyond

By stitchai_admin

Customer expectations have transformed dramatically, which in the UK, can be down to the adoption of WhatsApp as a key communication tool in our lives; social customer service is no longer focused solely on swift response times and a friendly tone of voice, neither is it a channel for only large corporates – consumers expect…

Will Social Messaging Replace Live Chat and Email?

By stitchai_admin

There is a strong case to say that it will. Chat apps such as WhatsApp & Facebook Messenger is a fusion of both real-time chat (and all of the accompanying functionalities such as typing indicators) as well as asynchronous messages with notifications. Asynchronicity is one of the key factors that makes messaging so convenient and…

Why Front is a better way to manage your email

By stitchai_admin

Email is a mess. It’s confusing (ahem, forwards and CCs), stressful (hello, post-vacation email pileup), and often redundant (looking at you, reply-all). The internet is filled with theories of email’s impending doom, claiming email is outdated, inefficient, and a waste of time. And they’re right: email’s not cut out for the way we work today. Designed…