5 tips for touchless sales experiences via the WhatsApp API

By Paul Gandar

5 tips for touchless sales experiences via the WhatsApp API April 23 2020 WhatsApp is without doubt, the world’s most influential digital communication channel and its adoption in the UK is prolific. Over 65 billion messages are sent everyday on WhatsApp. Just think about that. 65 billion. Every day. This is not a fad for…

The WhatsApp ticking time bomb that Businesses shouldn’t ignore

By Paul Gandar

The WhatsApp ticking time bomb that Businesses shouldn’t ignore April 22 2020 A new revolution in communications Communications in the past 5 years have been revolutionised by WhatsApp. Keeping in touch with friends and family is now a doddle since the mass adoption of WhatsApp – in fact, when was the last time you wanted…

Do you pay to outsource your Live Chat?

By Paul Gandar

Do you pay to outsource your Live Chat? April 22 2020 Live chat first appeared some 20 years ago and it didn’t take long for it became a common method of connecting customers to sales & service teams. Chat (or messaging) evolved due to the shortcomings of email, which lets face it, is really just…

The Social Messaging Landscape in 2019 and Beyond

By Paul Gandar

The Social Messaging Landscape in 2019 and Beyond July 15 2019 Customer expectations have transformed dramatically, which in the UK, can be down to the adoption of WhatsApp as a key communication tool in our lives; social customer service is no longer focused solely on swift response times and a friendly tone of voice, neither…

Will Social Messaging Replace Live Chat and Email?

By Paul Gandar

Will Social Messaging Replace Live Chat and Email? July 15 2019 There is a strong case to say that it will. Chat apps such as WhatsApp & Facebook Messenger is a fusion of both real-time chat (and all of the accompanying functionalities such as typing indicators) as well as asynchronous messages with notifications. Asynchronicity is…

Why Front is a better way to manage your email

By Paul Gandar

Why Front is a better way to manage your email July 03 2019 Email is a mess. It’s confusing (ahem, forwards and CCs), stressful (hello, post-vacation email pileup), and often redundant (looking at you, reply-all). The internet is filled with theories of email’s impending doom, claiming email is outdated, inefficient, and a waste of time. And…