The Secret To Giving Your Sales Staff More Time To Help Them Be More Efficient

By

Your sales team is there to sell. Sounds simple, however this valuable resource can get pulled in to resolving customer queries and dealing with administration when they should be focused on closing a sale. If your frontline sales team is spending more time managing the process of making a sale than closing it, you must…

WhatsApp API – notifications & customer care messages explained

By Paul Gandar

Whilst WhatsApp API offers businesses the benefit of engaging with customers on the UK’s most messaging app, there are a few important differences to the WhatsApp we use in our everyday personal accounts. WhatsApp define two message types; 1) Notifications (usually fee based) and 2) Customer Care chat (or free form messages as we are…

The Social Messaging Landscape in 2019 and Beyond

By Paul Gandar

Customer expectations have transformed dramatically, which in the UK, can be down to the adoption of WhatsApp as a key communication tool in our lives; social customer service is no longer focused solely on swift response times and a friendly tone of voice, neither is it a channel for only large corporates – consumers expect…

Will Social Messaging Replace Live Chat and Email?

By Paul Gandar

There is a strong case to say that it will. Chat apps such as WhatsApp & Facebook Messenger is a fusion of both real-time chat (and all of the accompanying functionalities such as typing indicators) as well as asynchronous messages with notifications. Asynchronicity is one of the key factors that makes messaging so convenient and…

Why Front is a better way to manage your email

By Paul Gandar

Email is a mess. It’s confusing (ahem, forwards and CCs), stressful (hello, post-vacation email pileup), and often redundant (looking at you, reply-all). The internet is filled with theories of email’s impending doom, claiming email is outdated, inefficient, and a waste of time. And they’re right: email’s not cut out for the way we work today. Designed…