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Lead magnets are a powerful tool in digital marketing. They are essentially an incentive, such as a free e-book or webinar, offered to potential customers in exchange for their contact information. The purpose of lead magnets is to build an email list and nurture leads into customers. While email has been the primary channel for delivering lead magnets, there is another platform that is gaining popularity, WhatsApp.
Here are a few reasons why you should be sending your lead magnets via WhatsApp:
One of the main advantages of using WhatsApp to send lead magnets is the high open rates. Unlike emails that can end up in the spam folder or get lost in a cluttered inbox, WhatsApp messages are more likely to be seen and read. The open rate for WhatsApp messages is as high as 98%, which is significantly higher than the average email open rate of around 20%.
WhatsApp messages are delivered instantly which is important when sending time-sensitive content such as a limited-time offer or a webinar that is starting soon. By sending in WhatsApp, you can ensure that your audience receives the content right away and is more likely to engage with your business.
WhatsApp is a more personal and informal platform compared to email, making it an ideal channel for building a more personalised relationship with your audience. By sending lead magnets via WhatsApp, you can add a personal touch to your communication and engage with your leads on a more human level. This can help to build trust and rapport with your audience, which is essential for converting leads into customers.
Following up with leads is crucial for nurturing them into customers. With WhatsApp, you can easily do this with those who have downloaded your lead magnet and continue the conversation. For example, you could ask them if they found the content helpful or answer any questions they may have. This can help to build a stronger relationship with your leads and increase the chances of converting them into paying customers by using WhatsApp to take customers further into your sales funnel.
Using WhatsApp can increase engagement and ultimately lead to more conversions. By delivering valuable content to your leads through a platform that they are already familiar with, you are more likely to capture their attention and keep them engaged. This can help to build brand awareness, increase trust, and ultimately lead to more sales.
Sending lead magnets via WhatsApp after completion of a form is a smart strategy for digital marketers. With high open rates, instant delivery, personalised communication, easy follow-up, and increased engagement, WhatsApp offers a powerful platform for building relationships with leads and converting them into customers.
If you haven't already considered using WhatsApp as part of your lead generation strategy, Stitch are here to help you to take advantage of this channel and access the benefits it offers.